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Links-Pt3-Natural links
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Link-What are they, what ...
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  Links-Pt3-Natural links
Posted by: Bidmart - 02-19-2020, 03:37 AM - Forum: Link Building - No Replies

Links-Pt3-Natural links

Since this is the final chapter of the required SEO link requirements, it's going to be somewhat definative.
Our following posts consist of the questions & answers to the remaining links mentioned in our original
post. Although those particular links are NOT SEO related, they could really drive traffic to your site,
providing they are implemented in conjunction with the SEO required links otherwaise you could find yourself
defeating the purpose, which is why we need to discuss those topics.
But, that's a whole new chapter so, lets just dive right-in with our "Natural links."

With all our previous information of links, what exactly is Natural links?
First, lets have a look at a couple of theories which have been floating around the net;

*1 Three of the six interviewees — directly stated that; "natural links are the links you don’t ask for."
*2 The other three participants — said; "natural links are links that make sense on the page, for both
    the website linking and the website being linked."

Kinda confusing in a way, wouldn't you say?  Which is the truth?
Surprisingly, it seems more and more people agree that "a ‘natural’ link is pretty much one that you had
no hand in getting.”

Ok, so lets look at what the online dictionary says; correctly the dictionary definition of “natural” is
“existing in or caused by nature; not made or caused by humankind.”

How is that even possible? lol

Are you confused yet? At this point, you should be ready to say; "Oh forget it."
Sit tight cuz its about to get less confusing, less frustrating and I'm going to tell you, "you can do this."

I'm going STRAIGHT to google's definition.

“Of or in agreement with the character or makeup of, or circumstances surrounding, someone or something.”
Read that again.
“Of or in agreement with the character or makeup of, or circumstances surrounding, someone or something.”


This is the more commonly used definition of “natural” – we don’t mean “from nature,” but rather that
something is logical, sensible, relevant. That it makes sense, belongs to.

Basically this convoluted definition states “natural means something that makes contextual sense within
its environment.”
These are google's very own words so anything other than this is nothing more than hot air.
Just so your fully aware, natural links are the holy grail for SEOs. Essentially, these are the links
that you didn't even have to ask for because they are editorially given by other website owners. This
is much more efficient than having to contact someone and ask them to link to you. However, you need to
give someone a good reason to do so.

A final piece of information directly from google with regards to links;

“Make sure that other sites link to yours”– directly from Google.

    “Natural links to your site develop as part of the dynamic nature of the web when other sites find
your content valuable and think it would be helpful for their visitors.” –
Google’s definition of a “natural link.”

So, since we are going to give you an in-depth journey into this final SEO requirement, its been put together
in a Pdf file for you to open or download at your leisure.
And don't count yourself out yet, as I said earlier; "you can do this."
This Pdf file will give it to you in plain english, and you will realize how easy it is but you been brainwashed
with online marketers who want to get into your wallet.

   Download the attached Pdf & open with Adobe or OpenOffice
   Links-Pt3-Natural_Links.pdf



Attached Files
.pdf   Links-Pt3-Natural_Links.pdf (Size: 266.43 KB / Downloads: 87)
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  Links-Pt2-Internal & External
Posted by: Bidmart - 02-18-2020, 08:27 PM - Forum: Link Building - No Replies

Pt2 - Internal Links.

In this section of our post, we  will teach you the importance of Internal & External links.
As we mentioned in our opening post, these are requirements for SEO. So, we are going to point you in the right
direction of what they are, how they work, and how to perfect them.

         So what is an Internal Link?

Internal links are links that go from one page on a domain to a different page on the same domain.
They are commonly used in your main navigation.

These type of links are useful for three reasons:

    They allow users to navigate a website.
    They help establish information hierarchy for the given website.
    They help spread link equity (ranking power) around websites.

Unfortunately, many website owners fail to structure their Internal links and search engines penalize websites
because of it.
Like all links, they're pretty easy to understand and even easier if you relate them to real life situations.
Have you ever went to visit a new town or city and seen a sign that said "Theme Park?" or any other type of
sign & you said; I want to go there. But there are no other signs that direct you to it and you have no idea
how to get to it. Thankfully in the real world, we can easily pull out the GPS and it will guide us right to
the doorstep. However, this is the same type of situation comparable to your website.

A bot or spyder visits your site, it sees a sign that says; "About Us." But when it aims in that direction,
the sign goes nowhere. Maybe its a dead page or maybe its a dead link, whatever the case may be, the bot or
spyder is now pissed. lol

Here is another synario;
your traveling thru a town & following all the signs to get to your destination. Finally you get there BUT,
when the time comes to leave, you don't see any exit signs and you can't go back the same way you came cuz
it was all 1-way streets. What do you do?
Now think of this relating to your site. A bot or spyder crawls thru your site and follows all the links you
have provided from page to page however, on the last page, (lets assume your contact page) all the signs are
gone. There's no navigation menu with links to each page or maybe it only contains 1 link which takes it
back to "Home."
Your website needs to be constructed like a miniature city. Every link needs to be in place, consistant,
and in working order. There should be no possible way of getting lost within your city. Consider your
Internal links as the "roadmap" to your city.
I can only assume that at 1 time or another, you have visited other sites and ran into this situation
first hand. So, no matter how you build your site, you need to have Internal links to navigate thru your
site, make sure they work & are easy to navigate.
Now I could continue with Internal page links but will save that for another post since it involves a little
more complexity.

 
         External Links;

Internal links, sometimes called inbound links, are hyperlinks that directs the reader to the target page on
your website, which in reality is totally false as we have discussed the difference between the 2.
However an external link is a hyperlink that directs the reader to a reputable page on a
different website. External links may seem counter intuitive — after all, you don't want customers clicking
on links that direct them away from your site.
However, linking to trustworthy material (from authority sites) helps you also appear to be an authority
and can help Google figure out what your content is about for SEO purposes.

So let me explain this a little better.
We have 2 websites, you have a link on their website which directs back to your website (inbound link)
They have a link on your website which point back to THEIR website (Outbound link)
But they also have "YOUR LINK" posted to a different site which you know nothing about. This is called
an External link.

An external link is more valuable if it links to popular and relevant pages that are highly ranked
and related to the content on your web page. Valuable external links will also help to improve the authority
of your website, by providing a viewer with references.
Unfortunately, keeping control of External links is difficult but not impossible. Stick within the same
category of competitors, share content and offer the suggestion of posting an External link to a
reputable source and everyone benefits.

Do not confuse External links as Outbound links which many do. We know that Outbound links, from other websites
that link to your site further improve your site’s credibility because they prove that your content is valuable.
External links are a great way to reach out, make connections, and get your content out there.
External links are a great source of free traffic for your website, and, as mentioned above, is a crucial element
of Google’s search engine algorithm.

So there you have it, the misunderstood truth about Internal & External links, compared to Inbound & Outbound links.
This gives you alot of work to consider when trying to optimize your site. But why do so many people and
companies plague you with SEO offers & promotions when in fact, these are practices that you (the site owner)
need to carry on, day after day? Well, considering that in general, people don't know any better. Like every
good scam, it only needs a vulnerable candidate.

In Part 3 of this post you will learn the final "Important" requirement for SEO, and we'll break up the
difference of "Do-follow & No-follow" links.

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  Link-What are they, what do they do & do I need them?
Posted by: Bidmart - 02-18-2020, 05:04 PM - Forum: Link Building - No Replies

So lets talk about "Links."
What are they, what do they do & do I need them?
Are they part of Search Engine Optimization? (SEO)
Well, lets give you a quick rundown on the "type of links."

*1 Internal links
*2 External links
*3 Backlinks
*4 Organic links
*5 Natural links
*6 Dofollow links
*7 Nofollow links
*8 Inbound links
*9 Outbound links

And the list goes on. But these are the few we will be discussing.
Not all of these are mandatory for SEO however, since i am aiming at bringing traffic to your website, I
will be discussing all of them.

So, before you dive too deep into this topic, I'll cover the mandatory SEO links first. But if your more
interested in traffic more than the SEO requirements, you might want to read thru this entire post.

*1 Inbound  links
*2 Outbound links
*3 Internal links
*4 External links
*5 Natural  links

These are the 5 most important links for SEO. Search engines use them as "Trust" scheme with the
exception of Internal links.
Now let me explain what they are, what they do and what you need to do in order to be compliant.

INBOUND LINKS;

Inbound links point back to your website. The number and types of links that you attract partially
determines how you rank in search engine results. Many marketers focus on their inbound links when
creating a link building strategy in order to boost their rankings.
Inbound links to your website tell Google that your content is relevant and useful.
As you develop links, the number provides a better idea to search engines about what you share.
For example, if you create a gardening blog and 30 other gardening blogs link to your website, then
Google is likely to associate your site with high-quality gardening advice.

In the early days of link building, websites would build hundreds of links to their website from
low-quality sources. They would also “link stuff” which was totally irrevalent to a persons site,
and add dozens of links to one page all pointing back to one source. Not only did this look spammy, but
it also appeared unnatural. This lead Google to crack down on poor link building strategies through
algorithm penalties.
The quality of links that you add to your website could either make you or break you.
Be extra cautious as you pick and choose which links would benefit your site.
The links to your website are the company you keep, which means if sources like the Huffington Post
or Better Homes & Gardens link to you then your website quality meets their standards.

So how do you get good quality "Inbound links?"

Well, this isn't an easy task. As I mentioned in our "SEO' post, you can play the cheat game and hope for
the best OR, do it the proper way and spend hundreds of hrs building this strategy.
There's literally hundreds if not thousands of resources on the net to acquire links to add to your site.
However, there's nothing better than having a link placed on your site by the link owner themselves. And
needless to say, this also works for you also as you post your link on other sites.

This is where a "comment section" or "blog" or "forum" on your website is important. If you don't have one,
I suggest that you add one.
The strategy is; create some good content, something that might be relevant to various quality sites that
you will visit, but don't disregard the content that you want them to be interested in--"Your Website."
Now that you have something valuable to share, visit various sites that show a good quality rating and
have a blog or comment section of their own, and share your content with them and insert a hyperlink
(your Inbound link) leading back to your page.
This will peak their interest if its a good article and they will follow your link and with any luck, they
will leave a comment of their own on YOUR website and leave a link back to THEIR website.
VOILA, not only did you create an "Inbound link," but you just created an "Outbound link." Congradulations.

So before we close this section on Internal links, lets cover the final question of how to get "quality links"
First, you will need to do some research as to what sites that you'd like to post or share your articles with.
Second, you will need to use the web resources to see how that site ranks.
The top of the food chain for this information would be; 'Alexa"
The second choice I would suggest is; "SimilarWeb."
Both are easy to use, just pop in the website address and hit search. All the information about that site
will come up, including its site ranking.
Again, let me remind you not to bother with low qualty sites, they wont help you any.

       

OUTBOUND LINKS;

I don't think we'll need to cover much on this link since you learned in our Inbound link example, how to
kill 2 birds with the same stone. However, your not always gauranteed that when someone visits your site,
that they will leave their link on your site. But don't swet it. Just continue thru your list & repeat the
process each time. Eventually your efforts will pay off.
The only thing you need to remember is; Inbound links lead BACK to your site, and Outbound links lead FROM
your site, so the process for each 1 is backwards but the QUALITY factor remains the same.

So a quick overview is this;
You have significantly more control over Outbound links which means you can easily follow Google’s
linking best practices. There’s no excuse for bad outbound links.
Best practices include:

    *Link to relevant blogs, forums and websites within your niche.(same category as yourself)
    *Avoid linking to spammy websites or link farms.
    *Limit the number of outbound links you have on your site or you will look spammy as well.
    *Link to pages that provide added value and additional information about the topic or content that
    you are providing.

Now that you absorbed this amount of information, you can understand that this practice will continue
throughout the lifetime of your website. It is a constant flow gathering outbound links & setting inbound
links. Also, keep a close eye on them & check them every so often to ensure they are still active.
Websites come and go. If a link on your site returns as "dead," remove it! As google crawls your site and
finds these dead links, your site ranking will deminish so its important to have good, live links.

The 1 piece of information I failed to mention here is this;
As you visit various sites and blogs etc. to post your links and content, bear in mind this; if you need
to "sign-up" or "register" before you leave a comment or post, remember that this will by no means help you
for establishing a link.
Generally, it is merely a con to "Opt-In" users to recieve newsletters, subscriptions etc. So, if its
possible to leave comments or posts "as a guest," choose that option, unless you prefer to subscribe to their
newsletters.

I hope this short piece of information was helpful in helping you understand how Inbound & Outbound links
work and what google thinks of them.
As of NOW, (2020) they are just as important as they were 10yrs ago. Search engines need to know how to find
you and in "what neighborhood"
If your site is located in the "BRONX" side of town, (bad or low class links) then chances are, you will
be overlooked.
If your site is located "UPTOWN," (the upper class), google will bring the tourists to you.
Just saying, as an analegy.

I will be explaining "Internal & External" links in Pt2 of this post so I hope you will follow along to
learn how these particular links work and what they are. But for now, this gives you some work to focus on.

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  (Search Engine Optimization)
Posted by: Bidmart - 02-17-2020, 12:27 PM - Forum: SEO - No Replies

So you want to know about SEO. (Search Engine Optimization)

This is a short introduction so its best if you read thru this before you jump into all the steps which will be listed throughout this post.
SEO is such a deep category & very time consuming so we have to break it up in various posts to cover EVERYTHING.
If you're thinking that you can knock this off in a couple hours or days, you're dreaming.
Most people usually give up before getting 1/2 way through everything. Only a mere 4% of people actually accomplish this to its fullest.
If you think you can be 1 of the 4%, you have my blessings and I wish you luck.
But, before you get into knowing what its all about, you need to ask yourself 2 questions;

1- Do I really need to optimize my site? Is it necessary?
2- Will it put me on the front page of the search engines, especially google?

Actually, sorry thats 3 questions. lol
So, lets answer that 2nd question up front. The straight out answer is No. Since 2016 google and other search engines have changed alot.
The old ways of keywords and social media, backlinks, etc. just don't fly anymore. 2020 has brought alot of changes with SEO & advertising etc.
Site maps are merely a paved road for google bots to follow, whether or not your content is all over the map means nothing to a bot.
I have no doubt you have emails coming out your ying-yang about seo. People and companies offering all kinds of deals and promotions to
optimize your site. And you've probably read hundreds of articles where sites tell you that you need to optimize your site to be at the top of
the list or be on the front page of google. Don't believe everything you see or read.
Which brings us to the 1st question.
I'm not going to say that you should not optimize your site. I will say that you should consider doing whats necessary to have your P's & Q's in order.
But do you really NEED to optimize it,,,,it's not a full requirement in 2020 but if you follow some of the guidelines that we will be posting throughout
the next couple of posts, you will be happy with the results of having more people visiting your site.

So, now that you have the answer to those particular questions, its your choice whether or not you should concentrate on SEO. But bear in mind as I
previously stated, it's a very long road and it will take hundreds of your man-hours to get close, not to mention years of follow-up. You can't
start with the basics and come to a complete stop just when things are starting to show traffic to your site. Think of the big guys like Amazon or Ebay
etc. None of them gave up until recently when all the new changes came into effect by the search engines and our anti-spamming laws. But since they are
now at the top of the food chain, it doesn't matter to them anymore, however for the rest of us who want to reach the top of that latter, its much harder
to reach that goal with the restrictions implemented throughout our virtual world.

And now, without further adue, I'm posting the breakdown or checklist of all the proceedures you will need to go through in order to optimize your site.
As I stated earlier, this is an extensive amount of work so it will be broken down into several posts as listed below. You can go thru each post
seperately 1 at a time so that you don't get totally frustrated with a novel that takes days of reading. You can read step by step at your own leasure.

We are also including a download in a Microsoft excel (xml) so you can print it out and go thru the proceedures at your own pace rather than returning to read each post
seperately.
This download is the compliments of "Iban Dominguez" whom we had the pleasure to credit for his hard work but, we had to update several portions
due to the constant changing laws & protocols.

Although our SEO steps are quite extensive, they are the proper and most complete ways of "doing it right" and doing it completely. You will find many
sites and articles online that give you the basic requirements but, remember the old saying; "you get what you pay for," Well this is another
example of that. You can cheap out and try doing things the minimal way as many articles state, or you can follow this proceedure and leave no
stone unturned.


The Complete SEO Checklist for 2020

  *1  Understand basic SEO concepts and key terms
  *2  Add and verify your website with Google Search Console
  *3  Add and verify your website with Bing Webmaster tools
  *4  Setup Google Analytics and learn how to use basic SEO reports
  *5  Check for Google penalties
  *6  Check your permalink structure and make your URLs SEO Friendly
  *7  Install SSL and make sure that your website is https
  *8  Check the ‘Coverage Report’ in Google search console for errors
  *9  Check and optimize your robots.txt file
  *10 Check WordPress visibility settings
  *11 Check your comment settings and make sure that all comment links are ‘nofollow’
  *12 Optimize your menu and site structure
  *13 Optimize your XML sitemap and submit to Search engines
  *14 Check for sitemap errors in Google Search Console
  *15 Add structured data markup data to your homepage
  *16 Test your structured data markup implementation
  *17 Enable breadcrumb menus on all your posts and pages
  *18 Check that your schema implementation for breadcrumbs is correct
  *19 Check that all your pages define a canonical URL
  *20 Implement hreflang if your website is available in more than one language
  *21 Check and optimize your 404 Page
  *22 Check and improve the loading speed of your website
  *23 Use Lazy Loading for images and videos
  *24 Optimize your logo and favicon
  *25 Optimize your page titles (including the homepage)
  *26 Optimize your meta descriptions (including the homepage)
  *27 Check for your brand name on Google
  *28 Optimize your website for Google sitelinks
  *29 Optimize your posts for Google sitelinks
  *30 Optimize your posts for Google featured snippets using lists
  *31 Check and optimize the H1 tag for all pages (including the homepage)
  *32 Check and optimize your page headings
  *33 Make sure that your target keyword is included in your opening paragraph
  *34 Add text content to accompany your non-text content
  *35 Optimize your content for E-A-T
  *36 Beautify your content (formatting and styling) and make it easy to read
  *37 Optimize your images
  *38 Create dedicated image sitemap and submit to Google
  *39 Optimize your videos and other multimedia elements (with proper schemas)
  *40 Create a dedicated Video sitemap and submit to Google
  *41 Optimize titles/description/content of your category pages
  *42 Check your internal linking strategy
  *43 Give credit to other high-quality websites
  *44 Understand what are SEO Keywords
  *45 Understand what are long-tail keywords
  *46 Learn how to perform keyword research
  *47 Learn how to use the outcome of keyword research to optimize your content
  *48 Learn what is link building and why it’s important
  *49 Learn the basic link building concepts
  *50 Get links from high authority websites (11 methods)
  *51 Review your link profile to identify and remove bad links
  *52 Optimize your logo for local SEO
  *53 Add NAP information (Name, Address, Phone Number) on ALL your pages
  *54 Make sure that NAP information is consistent across all channels
  *55 Add a Google map in the contact information page
  *56 Register your company with Google My Business
  *57 Use Schema to give more information about your local business to Google
  *58 Register your website with relevant directories (examples included
  *59 Encourage and reply to every single review on all platforms
  *60 Seek mentions (links) from the local press)
  *61 Run the Google mobile friendly test
  *62 Check your mobile speed using different tools
  *63 Test your mobile website on different resolutions
  *64 Check popup usage on mobile
  *65 Check that your CTA on mobile are visible and easy to access
  *66 Consider implementing Accelerated Mobile Pages


As we said, this is a very extensive list & is quite time consuming so, you can use a cheat sheet and hope to make a difference OR, spend ALOT of time
and do it right.
You can download the xml checklist at the link below and go thru each requirement 1 at a time, or spend your time reading thru each of our posts as we
give a full detailed description of each requirement.






SEO_CHECKLIST_2020.xml

Unzip Checklist & open with Excel



Attached Files
.zip   SEO CHECKLIST 2020.zip (Size: 12.29 KB / Downloads: 84)
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  So you want to start a Classifieds Site
Posted by: Bidmart - 02-17-2020, 12:20 PM - Forum: General - No Replies

Well good for you!
It's not what its cut out to be but, if you've ever had a website prior, you will find that a classifieds website takes a whole lot of work. The content is constantly changing and the competition to the online retail marketplace is absurd.

Nowadays, in 2020 the majority of consumers relate to a "throw-away" world and would rather buy new. However, on the other side of the coin, every "service" needs advertising to promote themselves, and classifieds site work extremely well for them. Which is why you see alot of individuals & professional services advertised through classifieds sites.

Although, running a classifieds site is definately not a "get rich quick" way to go. Many marketing sites concentrate strictly on their own brands and have very little advertising links throughout their site. Classifieds sites however, generally are plastered with advertising links such as google Adsense and many others.

Unfortunately, site owners make very little income from these links (if any) and it clutters their sites making them look terrible & generally irritates the hell out of their users.

Through many years of online exposure, Bidmart Classifieds has had many responses pointing to 1 topic; "good old fashioned classifieds."

And after many years of site changes and upgrades etc, etc. Bidmart took it back to "Simplicity."
Giving its users what they want.

Now I'm not saying that you should make your classifieds site like something from the 70's,  its totally up to each individual as to what they like and prefer. Build your site to whatever way you like, but never lose touch with your audience or else they will lose touch with you.

Throughout this platform, you will read through many posts that will help you in your journey, and hopefully they will enlighten you to get the most from your site.

So, as you consider building a classifieds site, start with the basics and take noting for granted. Your most important feature before anything else is "Security."
If your site is not secure, your users info is liable and you could have more problems than what its worth.

Take note to what works best for you. In our present day, "the cloud" is the next step into online sites. Your database and file content are extremely limited so if someone decides to hack into your site, they'd retrieve very little of anything.

And finally, take note; Scammers & fraud are rampant on classifieds sites so, you"ll constantly need to put alot of serious effort into "control."
Control your content, control your users, control your exposure.

Exposing your site to the wrong audience will bring every pornstar from the 4 corners of the earth.

And with that said, we come to the final thought.

As you consider whether or not to continue down this avenue, we will be posting and updating alot of information on our platform to help you along the way.
Everything from adding links/backlinks to Seo and marketing schemes, what works and what don't.

Now don't get discouraged just yet cuz the info we post is relevant to any kind of site you propose to implement.  Whether it be an "Amazon niche"  or your own brands marketplace, you will find the content current to 2020 and hopefully useful.

Also, as members post their own replies to our content, it could benefit each and every one of us.


*Visit us soon for updates or get notified about the next post by signing up for the notification.*

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  Social Media in 2020
Posted by: Bidmart - 02-17-2020, 12:10 PM - Forum: Facts & Myths - No Replies

Is Social media the best way to expose your business or website in 2020?

The truth is; the days of social media being the #1 outlet to expose your business or your website, or its contents is long gone.
Although the media and many other sources do and say anything to promote social media & want you to concentrate primarily on social media as your #1 source for presenting your site, the fact is; Google and other search engines have de-linked social media site's such as facebook, twitter, linkedin, etc.

How often have you searched for something on google or any search engine in the past year?

Lets try this;
head to your favorite search engine and lets do a search for "laptop for sale" OR, just type in "job."
Now all the social media sites have an abundance of listings for each of these categories however, there's less than a 10% chance of any listings showing up from facebook or any other social media site.

So why is this? Well, since google & others have regarded social media sites as a "community within a community" their content is irrevelant to a live search. So, if you're thinking that social media is the best place to get exposure for your site, your brand or your content, think again. Alot of things have changed since 2016 and continue to change at a rapid pace. In 1 year from now, this post will be so outdated and I have no doubt that google and other engines will have a whole new set of rules.

Don't misunderstand what I'm saying here. I'm not saying that you shouldn't post to social media, but you need to know how to make it work for you. We will have a much better explaination about this in the Social Media & SEO forum but for now, you need to know that you are being brainwashed by various sources who want to push you into social media as your primary source of exposure. This is a Myth.

Although, lets be clear. Prior to google & others re-vamping the structure of their search engines, social media site's were the best outlet to get exposed. There used to be a time when ANYTHING that you punched into that search box would bring up facebook and pinterest and linkedin, at the top of the list. The first 2 or 3 pages were consumed by them. Nowadays, you"d be lucky to see any of them within the first 3 pages.

So, "Fact or Myth?"  is social media the best place to advertise your business or website?

WELL, this is a double edged sword cuz it has a different side that we haven't discussed here.

Look for our Social Media update within the SEO & Social Media forums to find the answer of whether we should consider this a "Fact or Myth."

After reading our SEO post, you be the judge.

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  Welcome to Bidmarts Blog/Forum
Posted by: Bidmart - 02-17-2020, 11:57 AM - Forum: General - No Replies

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